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Fuel the Fun, One Bite at a Time

Affordable, healthy, and earth-friendly pet food you can feel good about.

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What Makes Us Different

Affordable

We believe every pet deserves quality food without the premium price tag. Nibble and Wag delivers vet-backed, nutrient-rich recipes that are easy on your wallet and great for your pet.

Health Conscious

Real ingredients. Balanced nutrition. Happy pets. From shiny coats to happy tummies, our food is designed with your pet’s total health in mind. Thoughtfully balanced recipes support energy, digestion and overall well-being, naturally.

Transparent

No secrets and no shortcuts. We use real, locally sourced ingredients you can recognize and pronounce. No fillers, no mystery meat, just honest food for the pets you love like family.

Sustainable

Better food, smaller pawprint. From eco-friendly sourcing, to upcycled ingredients, to responsible packaging. We make choices that protect your pet’s future and the planet they play on.

Meal Options

Fuel the Wag Today

The N.I.B.B.L.E. Difference

  • Nutritious: Balanced meals that support total pet health and wellness

  • Ingredients: Real, recognizable, and locally sourced ingredients

  • Budget-Conscious: Pet nutrition made affordable

  • Balanced: Balanced for all life stages

  • Locally Sourced: Supporting local farms and reducing our pawprint

  • Earth-Friendly: Kind to pets and the planet

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Sustainability at Nibble and Wag

At Nibble and Wag, we believe caring for our pets goes hand-in-paw with caring for the planet they play on.
That’s why sustainability isn’t an afterthought-it’s at the heart of everything we do.

Better food, smaller pawprint.

Why It Matters

Pet parents shouldn’t have to choose between giving their dogs healthy food and making responsible choices for the environment. By creating meals that are affordable, nutritious, and eco-friendly, we’re helping families feed their dogs with confidence while reducing our collective planet pawprint.

Our Commitment

  • Proud Member of the Pet Sustainability Coalition
    We’re aligned with a global community of pet brands working to create a more sustainable future for pets.
  • Upcycled Ingredients
    We give perfectly good, nutrient-rich ingredients a second life by incorporating them into our recipes.
  • Eco-Friendly Packaging
    Our packaging is designed with the environment in mind-responsible materials that protect your pet’s food and reduce long-term waste.

The Bigger Picture

Every decision we make, from sourcing to production to packaging, is about leaving the world better for future generations of pets and their families.

Why Dogs & Parents Love Us

“My dog Luna has never had shinier fur or more energy. And I love knowing exactly what’s in her food. Thank you, Nibble and Wag!”
- Sarah M., Dog Mom to Luna

“Affordable, healthy, and sustainable, it checks every box for me. And the wagging tail at dinner says it all.”

- James R., Pet Parent to Max

“Switching to Nibble and Wag gave me peace of mind. I know I’m giving Bella food that’s truly good for her.”
-Emily K., Dog Mom to Bella

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