Nibble and Wag FAQ
Have questions? We’ve got answers.
Nibble & Wag is a thoughtfully developed pet food brand built for modern dog parents who want quality, transparency, and affordability without compromise. We created Nibble & Wag because too many families feel forced to choose between “premium” pricing and peace of mind. We believe you should have both.
We focus on three things:
- Ingredient integrity
2. Transparency in sourcing and standards
3. Making quality accessible
Recent independent studies, including research from the Clean Label Project, have raised important questions about contaminants and ingredient sourcing in pet food. We built Nibble & Wag with those conversations in mind, prioritizing safety, responsible sourcing, and clarity about what goes into your dog’s bowl.
Yes. We are committed to responsible quality and safety practices, including ingredient verification and third-party testing standards that align with elevated industry expectations. Dogs eat the same food every day. We believe consistency requires accountability.
“Clean label” is not a legally defined term in pet food.
To us, it means:
- Transparent ingredients
- No unnecessary fillers
- Responsible sourcing
- Clear communication about what’s included and what’s not
We believe clarity builds trust.
We prefer to say intentional.
Our goal isn’t exclusivity, it’s accessibility. We focus on maintaining strong standards while keeping pricing within reach for more households.
Quality dog food shouldn’t feel like a luxury item.
Yes. Our recipes are formulated to meet or exceed AAFCO nutritional standards for complete and balanced diets.
Nutrition is foundational and we take it seriously.
We prioritize responsible sourcing and trusted supplier relationships. Ingredient quality matters not just for nutrition, but for long-term exposure and consistency.
We are committed to transparency as we continue to grow.
Recent studies have highlighted concerns around environmental contaminants like heavy metals that can appear in food supply chains.
While these contaminants are often present in trace amounts across many industries, dogs eat the same food daily, which makes long-term exposure an important consideration.
Our approach is built around minimizing risk, maintaining oversight, and continuously improving standards.
Affordability was one of our starting principles.
We built Nibble & Wag to expand access — not limit it. Every dog deserves thoughtful nutrition, and every pet parent deserves options that don’t strain their budget.
Nibble & Wag is for:
- The thoughtful pet parent
• The label reader
• The community-minded dog lover
• The person who wants better standards without boutique pricing
If you care about what goes into your dog’s bowl, you’re in the right place.
We officially launch on March 1, 2026 and Available for Delivery March 15th, 2026.
Join our list for early access and updates as we prepare for launch.
Subscribe to our updates and follow us on social media for:
- Ingredient insights
• Transparency reports
• Product updates
• Educational resources
We believe informed pet parents make the best decisions.
